James Hamilton, TUI on "It’s not all about the model – challenges applying artificial intelligence"

Conference TFNetworkAutumn21

Data Science - The beating heart of AI
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James Hamilton

I have spent my entire career applying data, analytics and modelling to deliver value in different organisation across a range of sectors including retail, public sector and now travel. My greatest satisfaction comes from building and developing analytics teams and in coming up with innovative solutions to new complex problems.

In my current role I head the data science capability and am also lead product owner for data driven solutions in the commercial part of our business, mostly focus on automated pricing. 

Prior to this I worked as head of customer investment strategy at Tesco and as an analytics and modelling consultant at PwC. I have a maths degree from Exeter and a masters in operational research from Lancaster.

It’s not all about the model – challenges applying artificial intelligence

In TUI we have a very successful automated pricing system that has delivered significant benefits over a number of years. We continue to develop it incrementally and our current focus is on better use of our data and applying artificial intelligence.

We have experienced a number of challenges in applying these approaches and I will talk about our experiences, how we are overcoming them and why if we get to training a new model we have already done the hard part.