Five Steps to a balanced business comms diet – new White Paper

In 2011, a research project led by BT in conjunction with the University of Cambridge, looked at “Culture, Communication and Change: report on an investigation of the use and impact of modern media and technology in our lives”.

Nine years later, the project has been revisited by Dr Nicola Millard where she explores how we’re using technology in business and whether or not we can improve how we use it.

Over the years, the boundaries of the 9 to 5 day have been gradually eroded.  When our home is our office and our devices are always on and always on us, the compulsion is often to work longer and longer hours. The issue is that long hours often make us tired, more stressed, and we miss out on the vital mental downtime for us to be productive, healthy and creative.

The problem now is not connection, it is disconnection! It’s this seemingly simple act of switching off that the ‘balanced communications diet for business’ aims to tackle.

Like any good diet, the ‘Balanced communications diet for business’ has five steps:

1. focus
2. boundaries
3. awareness
4. education
5. balance

Ultimately, it’s up to us to maintain a healthy communications diet and that’s really about getting a balance that suits us as individuals. The balanced communications diet for business will help you to slim down your working day,

You can obtain a copy of the white paper here

You can join a Webinar on 14 July at 1500 GMT here or read more on the Insights Blog here

For further information, contact Nicola.Millard@bt.com