Prof Saeema Ahmed-Kristensen, Digit Lab: Call for Action on 'Research Challenges and Opportunities'

Conference TFNetworkSpring22

Digital Transformation
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Date: 4th May 2022
Time: 

12:15 12:30

Saeema Ahmed-Kristensen, Prof Engineering Design and Innovation and Co-director INDEX Initiative of Digital Economy and Deputy Director of DIGITLab, bringing experience from Royal College of Art (Head of Design Products) and Imperial College London, Cambridge Engineering and Denmark. Saeema’s research focuses upon improvements of both products (including product service systems) and processes (creative, product development and innovation) through developing a scientific understanding of the processes, contributing to Design cognition, knowledge and data structuring, Data driven design, Quantifying User experiences. She has worked with diverse industries; aerospace (Rolls-Royce, BAE Systems); oil (AK MH); consumer (GN Netcom); medical (Novo Nordisk), and across psychology, computing and design. She works closely with a range of industries; complex product, aerospace (Rolls-Royce, BAE Systems); oil (AK MH); consumer (GN Netcom); medical (Novo Nordisk), and adopts a multidisciplinary approach including psychology, computing and design, for example leading to approaches to auto-index aerospace reports, through an ontology based on design cognition and Natural Language Processing. Her research was one of the first to use a human centred approach to structuring and automating indexing of knowledge, and; to develop approaches to quantify user experiences, leading to a data driven-approach to assess comfort in headsets (now embedded within GN Netcom Product development processes and leading to awards for comfort).