Ed is a strategic marketing executive with experience in digital media, network infrastructure and enterprise software. Ed has been the founding marketing executive of many other venture-backed technology companies, responsible product launch, company, and brand, along with developing the channel to market, building international teams and overall corporate strategy.
In this presentation, Ed will discuss a deep-dive analysis of European OTT consumption, expanding upon Conviva’s recent global Continuous Measurement Annual Census which saw significant growth in viewing hours and plays over the previous year.
Conviva’s footprint spans more than 180 countries, all global CDNs, in excess of 1200 global ISPs, and over 2100 video app types. Important viewing insights will include a global comparison of plays, unique devices, and total hours by region, and a comparison of data viewing time, total plays, average minutes per ended play, and average completion rate for European countries. We will also review trends around consumer behaviour related to devices, browser, and application usage for video viewing.
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